The National Bar & Dining Rooms

Chef Geoffrey Zakarian brings at The National his vision of a contemporary NYC Grand Café to life. The menu offers Zakarian's signature Modern American cuisine - a style of cooking that has earned him critical acclaim. The National is located at The Benjamin, a restored 1927 Emery Roth hotel, a New York City Landmark and a fitting complement to the restaurant’s refined style, café culture, and eclectic interior design.

Design: Minh–Anh Vo Schuft and Victor Schuft
Agency: Love & War

Awards:
2011 The One Club Award “Corporate Identity, Campaign”
2011 James Beard Best Design

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Brand Identity